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Marketing Success Through Outsourcing with Joint Ventures

November 1, 2006 @ 10:07 pm

There are a number of ways to make money with an internet business.  All methods however, come with a price-tag.  For starters, you will probably need to purchase basic business software and relevant learning materials.  Planning and developing your ideas will definitely require dedication and perseverance all along the way, this is also an area to keep in mind for outsourcing certian business processes that you lack the expertise in.

One of the best methods for getting started is to partner with other marketers so that you can reach larger target audiences.  This is a form of oursourcing that will reduce your efforts by half while still providing a source of income for both parties.  A genuine win/win situation!

These joint ventures or “JV’s” can take-on a number of different forms.  Some are as simple as promoting each other’s newsletters, while others may be more complex partnerships with cross-promoting of complimentary products.  Some JV’s even involve starting entirely new projects from scratch.

Joint Ventures are a powerful tool for expanding your home based internet business in a number of areas.  So, what is stopping “you” from using this business process outsourcing technique to expand your online home based business?

For many new internet business entrepreneurs, starting a JV can be a frightening process, especially when it comes to contacting other internet entrepreneurs.
Too often, many entrepreneurs appear to be “spamming”, when they are really just seeking other JV partners to help their business grow as well.  Here are some tips that may help you along the way:

First:  Get to know your potential JV partners.

If you just start emailing everyone on your list of potential partners, chances are you will be considered a common spammer.  You won’t get the partners you want, or even worse, may destroy your reputation in the process and find it extremely difficult to rebuild your reputation and make your enterprise a successful.

Instead, I suggest you subscribe to your potential partner’s newsletter and check out their websites and blog.  Get to know them a little bit before approaching them with a proposal for a joint venture.

Second:  Go slowly when approaching potential partners.

Let’s face it, everyone likes to be flattered a little (OK-a lot sometimes).  When contacting your potential JV partner, treat them like your “first date”.  Be courteous and complimentary, tell them the things that you like about their internet business.  Join their newsletter and tell them you think it is awesome, and why.  You will be surprised at how much attention you receive by using a little well placed flattery as you proceed to develop your relationships with potential, and profitable JV partners.

Third:  Your financial estimates should always be realistic.

Don’t promise what you can’t deliver!  Be honest with your potential JV partners.  Explain your proposal and it’s benefits in realistic terms, but don’t hype, remember, their in the same business.  Rather, be honest, open and sincere in your proposal, it will have positive finanicial benefits for both of you.

Getting a Joint Venture off the ground for your home based internet business doesn’t have to be scary if you start by following the simple steps given mentioned in the above paragraphs.

So . . . . . . Get going and get your business growing today!



  • Your Business Process Outsourcing comments here

    Avoiding Burnout with Outsourcing

    October 14, 2006 @ 10:05 pm

    If you hang around any internet forum long enough, you’re sure to read a post from some exhausted, disillusioned “apprentice” internet business entrepreneur who is ready to give up on his online endeavor.

    It’s not only internet forums that carry sad tales of endless hours spent trying to “break in” to internet marketing success.  You’ll often see stories like this in testimonials for a system that has finally worked: relieved marketers tell the story of their rocky journey before finding the solution that finally allowed them to succeed.

    If you’re one of those internet business entrepreneurs who are dealing with a fed-up spouse or partner who is urging you to find a “real job”, or credit cards that have reached the red zone after huge sums of money where spent on the next sure thing, you may well be getting close to burnout.

    So what do you do? Do you keep trying - or just give up?  And if you do keep trying, how can you determine know what will work best for you?  What’s the best use of the hours you have available to you, without your health suffering?  Here are a few tips to help you find your way through the maze.

    First tip: Work on the Tasks That You Find Easiest, and Outsource the Rest.

    There are a number of ways to make money on the Internet, but most of them require that you know how to work with two things:  words and websites.  When you’re an “Internet Newbie”, focus on working with your strengths.  i.e: if you are a confident writer but a dud with the technical stuff, spend your time and money wisely.  Use sites like Elance.com or Workaholics4Hire.com to find someone to outsource the things you find difficult. You could spend a whole day trying to master something an expert could do in twenty minutes. So instead, outsource the process and let the professionals work on the geeky stuff, while you write your own sales copy and tweak articles to make them unique.

    If you’re not so hot with either words or the technical aspects, you have a choice: (a) you can pay others to do most of the work, while you come up with the ideas; or (b) you can invest the time to teach yourself the necessary skills to do one or both of these processes.

    Remember though, the quickest road to burnout is trying to master everything at once. The, “I have to work this stuff out in the next three weeks or get another job!”, is the sort of attitude that is sure to burn you out.  So, be kind to yourself, and allow yourself whatever training period you need to gain the skill sets you need.

    Second tip:  Work With Your Personality, Not Against It.

    By the time you’re ready to embark on an Internet business, it’s quite likely that you have enough life experience to understand your own work patterns.  It is essential that you create whatever conditions you need to work efficiently.

    Once you have chosen the type of business that seems right for you: i.e. creating niche products, or building content sites that will bring in money from AdSense and affiliate sales, your first step should be to create a checklist of necessary processes (tasks).  What is the very first thing you need to do?  What is the second?  What is the third?  Write them ALL down!

    Decide on which processes you’ll handle yourself, and which process you’ll outsoource to others.  Arrange these processes in two separate lists.  If you haven’t the money to outsource anything yet, then you’ll obviously still have one big list.

    If you are outsourcing certain processes, find a professional that will be handling them and get things underway before you begin on your own list.  This will give you a mental boost, because things are already happening!  Note that some outsourced processes may have to wait until you have completed a step on your own list.

    Look back at your past experiences with approaching projects or new processes, and decide which of the two following work patterns sounds most like you:

    - you work best with a ‘to do’ list that challenges you, ticking off each process as it is completed.

    - you become overwhelmed if you have too much on your list; you work best if you have just one process in front of you at a time.

    Far too many new internet business entrepreneurs panic at the sight of a seemingly interminable list of tasks.  At the end of a day, if they’ve checked only three boxes out of twenty-seven, they panic.  It all seems too much - and paralysis can set in.  That, in turn, leads to disillusionment and another failed internet business.

    If, after deciding which of the two types of work patterns fits you the best, you know that this will be your reaction,  then put your list away.  Instead, write out the very first process on a piece of paper, and put THAT one item list in front of you.  That’s all you have to accomplish - that one process.

    Be careful that you don’t look upon a whole complex project “one process”.  i.e. don’t write down “build a website” as the first process on your To-Do List!  Break a process that large  down into smaller “sub-processes, and focus on each in turn.  If your first process in building a website is to download the necessary software and install it on your computer, write that down as one “sub-process” on your to-do list.

    Work your way through one process at a time, and give yourself credit for what you have accomplished. One final tip:  pretend that you are hiring yourself as a process outsource contractor, and treat yourself kindly. Treat yourself like a new employee that has to learn the ropes.  As a boss, you wouldn’t unfairly overload a “newbie” starting out in the business, so don’t do it to yourself either!



  • Your Business Process Outsourcing comments here

    Where to Get Help for the Home Based Business

    October 11, 2006 @ 10:03 pm
    Wouldn’t it be great to get some good, affordable, reliable help, even though you work out of your home?  But finding workers and figuring out where to meet, or when to bring them into your home office can pose some difficulty juggling personal and security issues.  

    A popular solution is business process outsourcing.  When you employ process outsourcing, you can hire experienced people and let them use their creative talents while you focus on other, more important tasks.  Another excellent benefit is that the workers you hire may be more up to date on the latest information and technology in their specific fields and can be assets to your clients, as well as offering improved quality service.

    BUSINESS PROCESS OUTSOURCING

    Here are the basics to process outsourcing:

    Focus:  Focus on outsourcing some of the major processes (tasks) of your workload.  First, sit down for a breather and re-read your ‘To Do’ lists and look around your office area.  Which processes CAN you outsource?  Which processes seem to pile up the most due to lack of time to get them accomplished?  THESE are your processes with the lowest priority for your business, that’s why they didn’t get done! 

    For example, maybe you can’t seem to find time to update your website each month.  Maybe your newsletter is STILL not getting out regularly as promised to your subscribers.  Or perhaps your direct mail campaign is not quite as direct as it should be;  i.e. it is sitting in exactly the same pile it was three months ago!

    So . . . . . . write out a single page project description for these processes.   Focus on  exactly WHAT you would want done,  Establish WHEN and HOW the finished product should turned in to you.

    Take Action:  Then begin your search for process service providers (outsourcing).  For example, with the sample processes above, find people who can help with Internet websites, newsletter creation, and sending out the direct mail campaigns.  Call around, surf the Internet, and ask other home based Internet or Online business operators which companies they recommend for their business process outsourcing needs.  Another method is to check forum posts and ask for advice and suggestions from the others in the forum, they may have already gone thru this process with their home based internet business.  Be sure to shop around for comparisons to be sure you are getting sound advise.  Same principal as carpenters use: “measure twice - cut once”. 

    Next, set up a trial period and test run one or two of those business processes you have identified earlier that could be outsourced.  Remember, no one is perfect, the object is to see who you can communicate with reasonably easily, and who’s flexible enough to work as a team player.  Check out the quality (and quantity) of their work as well, then choose a candidate.  Also remember this decision is not carved in stone, the process of selection can be used again if a better canidate is needed.  You can always hire the other person as a back up or second helper down the road if additional help is still needed.  So be kind to all who test, make you decisions and keep your business moving forward towards the goals you set out in your business management strategy plan.

    ROI (Return On Investment):  Make the most out of your investment and you will reap a great return by investing your time wisely, too.  Process Outsourcing will free up more time for you to focus on the work you like and allow you to invest more time in marketing and advertising, which will increase sales and enhance the number of projects you can produce.  Don’t forget to brush up on your skills and keep up with the industry.  Read the latest ezines in your field and take a brush up course or workshop to improve your skills as  well.  This will return the most to your business from your outsourcing efforts. 

    Network and seek out joint venture opportunities.  This is another excellent BPO strategy, and is a great way to help small home based businesses grow larger, while still allowing you to remain at home, which is why you started your home based business to begin with!  So reach out with business process outsourcing, and watch you business improve.  Make a commitment now to give it a try!





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